Action film superstar Jackie Chan has launched a clothing brand, hoping to publicize Chinese clothing in the way he has done for Chinese kung-fu.
Chan on Wednesday inaugurated a "Jackie Chan" leisure wear shop in a trendy shopping mall in Kunming, capital city of southwestern China's Yunnan province.
He said at the ceremony that by launching a specific label for clothes of Chinese style, he wanted them to become well-known worldwide.
Chan's presence has attracted a multitude of fans, among them a 12-year-old boy, who was overjoyed with tears as Chan autographed on his "Jackie Chan" T-shirt.
Jackie Chan also has launched a coffee shop chain under his name.
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